AEROSPACE &
DEFENCE COMPANY
PROJECT ROCKSTARS
Jenson Peter
CLIENT
Milkor
INDUSTRY
Aerospace
LOCATION
Abu Dhabi, UAE
Milkor Aerospace & Defence Company engaged us to create a new visual identity and prepare touchpoints for international exhibitions. This project aimed to establish a strong, cohesive brand image that reflects Milkor’s innovation and leadership in the aerospace and defense industry. Additionally, we developed a human-centric website user interface to enhance user experience and engagement.
e collaborated closely with Milkor’s internal team and external partners to ensure the smooth adoption and implementation of the new visual identity. Workshops and training sessions were conducted to familiarize employees with the new brand guidelines and exhibition materials.
POSITIONING & MESSAGING
We positioned Milkor as a pioneering leader in the aerospace and defense industry, known for its advanced technology and commitment to excellence. The key message emphasized Milkor’s innovation, reliability, and strategic importance: “Leading the Future of Defence and Aerospace.
RESEARCH AND INSIGHTS
To develop a compelling visual identity and effective exhibition touchpoints, we conducted extensive research. This included understanding Milkor’s mission, values, and competitive landscape, as well as gathering insights into the preferences and expectations of their target audience.
TARGET AUDIENCE
The primary audience included military and defense personnel, government agencies, international partners, and potential clients. We focused on decision-makers and influencers within the aerospace and defense sector who value cutting-edge technology and reliability.
BRAND CONCEPT
The creative concept centered around innovation, strength, and precision. We aimed to convey these values through a modern and authoritative brand identity that resonates with Milkor’s audience.
IMPLEMENTATION FRAMEWORK
BRAND VISUAL IDENTITY ELEMENTS
We developed a comprehensive visual identity for Milkor with a set of brand elements
Brand Mark Design:
A robust, modern logo symbolizing strength, innovation, and precision.
Color Palette:
A powerful color scheme featuring navy blue, grey, and white to evoke professionalism and reliability.
Typography:
Strong, contemporary fonts that ensure readability and convey authority.
Imagery: High-quality images showcasing Milkor’s advanced technology, products, and strategic operations.
CHANNELS & MEDIA
Our visual identity was crafted to be authoritative yet innovative, reflecting the brand’s commitment to leading-edge technology and excellence. Consistent use of colors, fonts, and imagery was outlined in detailed brand guidelines. The verbal identity adopted a tone of voice that was confident, authoritative, and forward-thinking.
IMPLEMENTATION
The rebranding was implemented across all touchpoints to ensure a cohesive and unified brand presence.
Digital Assets: Development of a human-centric website with an intuitive user interface, updated social media profiles, and digital marketing materials.
Print Materials: Design and production of exhibition stands, banners, brochures, and interactive displays for international exhibitions.
Physical Spaces: Rebranded sales offices, project sites, and promotional events.
BRAND SUCCESS METRICS
We began by conducting in-depth research to understand the market dynamics, competitive landscape, and the evolving needs and preferences of Imtiaz Developers’ target audience. This involved stakeholder interviews, customer surveys, and analysis of industry trends to gain comprehensive insights.
BUSINESS OUTCOMES
REBRANDING RESULTS
The success of the project was measured through various key performance indicators (KPIs):
Brand Recognition:
Significant increase in brand recognition and positive perception among target audiences at international exhibitions.
Engagement:
Higher engagement rates on digital platforms and increased interest and inquiries from potential clients and partners.
Exhibition Impact:
Positive feedback from exhibition attendees and successful presentations at international events.
OUTCOMES
The new visual identity and exhibition materials successfully established Milkor as a leader in the aerospace and defence industry. The human-centric website enhanced user experience and engagement, while the cohesive brand presence at exhibitions strengthened Milkor’s market position.
