STEER YOUR
FUTURE
PROJECT ROCKSTARS
Jenson Peter
CLIENT
ECO Drive
INDUSTRY
Automotive
LOCATION
Dubai, UAE
I had the exciting opportunity to craft an innovative exhibition campaign for EcoDrive, a rapidly expanding, high-standard, eco-friendly driving institute. The project aimed to reflect EcoDrive’s brand vision and propel them ahead of the competition. This dynamic project encompassed the creation of striking visual materials and an engaging exhibition setup that captivated attendees. EcoDrive’s commitment to excellence was further highlighted by their role as a proud Strategic Sponsor of the 56th CIECA General Assembly and Congress, hosted by the Roads & Transport Authority of Dubai (@rta_dubai)
RESEARCH AND INSIGHTS
To ensure the campaign resonated with EcoDrive’s values and target audience, we conducted thorough research. This included understanding EcoDrive’s mission, market position, and the preferences of its audience, as well as the expectations of attendees at the CIECA General Assembly and Congress.
TARGET AUDIENCE
The campaign targeted prospective students, current learners, eco-conscious individuals, and industry professionals attending the CIECA General Assembly and Congress. We focused on those who value high standards, eco-friendliness, and innovative learning experiences.
POSITIONING & MESSAGING
We positioned EcoDrive as a pioneering, eco-friendly driving institute committed to excellence in driving education. The key message emphasized EcoDrive’s dedication to sustainability, innovation, and high standards: “Driving the Future, Sustainably.
BRAND CONCEPT
The creative concept centered around eco-friendliness, innovation, and excellence. We aimed to convey these values through a modern and vibrant brand identity that stands out in the competitive landscape.
IMPLEMENTATION FRAMEWORK
BRAND VISUAL IDENTITY ELEMENTS
We developed a comprehensive visual identity for Eco Drive with a set of brand elements
Brand Identity Design:
A fresh, modern identity symbolizing sustainability and innovation.
Color Palette:
A vibrant color scheme featuring green, blue, and white to evoke eco-friendliness and professionalism.
Typography:
Clean, modern fonts that ensure readability and convey a sense of innovation.
Imagery: High-quality images showcasing EcoDrive’s eco-friendly vehicles, modern facilities, and satisfied students.
CHANNELS & MEDIA
Our visual identity was designed to be dynamic and engaging, reflecting the brand’s commitment to sustainability and innovation. Consistent use of colors, fonts, and imagery was outlined in detailed brand guidelines. The verbal identity adopted a tone of voice that was confident, forward-thinking, and inclusive.
IMPLEMENTATION
The internal branding and exhibition campaign were implemented across various touchpoints to ensure a cohesive and impactful presence. This included.
Digital Assets: Updated website, social media profiles, and digital marketing materials.
Print Materials: Brochures, business cards, and stationery.
Exhibition Setup: Design and production of an engaging exhibition stand, banners, and interactive displays for the CIECA General Assembly and Congress.
BRAND SUCCESS METRICS
We began by conducting in-depth research to understand the market dynamics, competitive landscape, and the evolving needs and preferences of Eco Drive’ target audience. This involved stakeholder interviews, customer surveys, and analysis of industry trends to gain comprehensive insights.
BUSINESS OUTCOMES
REBRANDING RESULTS
The success of the rebranding was measured through various key performance indicators (KPIs):
Brand Recognition:
Significant increase in brand recognition and positive perception among target audiences.
Engagement:
Higher engagement rates on digital platforms and increased inquiries and enrollments.
Sales Performance:
Positive feedback from attendees and successful presentations at the CIECA General Assembly and Congress.
OUTCOMES
The internal branding and exhibition campaign successfully highlighted EcoDrive’s commitment to sustainability and excellence, positioning the company as a leader in eco-friendly driving education. The engaging exhibition setup captivated attendees and reinforced EcoDrive’s market position.
