RISE HIGH
WITH A SWIPE
PROJECT ROCKSTARS
Lilit Avoyan
CLIENT
Kuwait Airways
INDUSTRY
Aviation
LOCATION
Kuwait
National Bank of Kuwait (NBK) partnered with Kuwait Airways to launch the Traveler Card, a new rewards program designed to offer customers points for every flight they take, which can then be redeemed for free flights. The primary goal of this campaign was to communicate this exciting partnership and the benefits of the Traveler Card to frequent travelers and enhance customer loyalty and engagement.
RESEARCH AND INSIGHTS
To ensure the campaign resonated with the target audience, we conducted comprehensive market research. This included analyzing travel habits, preferences, and behaviors of NBK’s customer base. We identified a significant segment of frequent travelers who valued premium travel experiences and convenience.
TARGET AUDIENCE
The campaign targeted frequent travelers, including business professionals and leisure travelers within Kuwait. These individuals were characterized by their frequent flying habits, appreciation for travel rewards, and affinity for premium services.
POSITIONING & MESSAGING
We positioned the Traveler Card as the ultimate travel companion, emphasizing its premium benefits and seamless integration with Kuwait Airways’ services. Our key message was: “Travel more, earn more – with the NBK Traveler Card, your journeys are more rewarding.
BRAND CONCEPT
The creative concept revolved around the theme of “Seamless Journeys.” We aimed to evoke feelings of luxury, convenience, and reward through our visual and verbal elements. This theme was consistently applied across all campaign materials.
IMPLEMENTATION FRAMEWORK
CAMPAIGN ELEMENTS
The campaign included a mix of digital marketing, print advertising, and experiential marketing:
Digital Marketing:
Engaging social media ads, email newsletters, and website banners highlighted the benefits of the Traveler Card.
Print & Advertising:
High-quality posters, brochures, and in-flight magazines were used to reach travelers at key touchpoints.
Experiential Marketing:
Exclusive events at airports and access to premium lounges for cardholders create memorable experiences.
CHANNELS & MEDIA
We employed a multi-channel approach to maximize reach and engagement:
IMPLEMENTATION
The rebranding was implemented across all touchpoints to ensure a cohesive and unified brand presence.
Digital Channels: Social media platforms, email newsletters, and the NBK website.
Print Media: Posters and brochures in high-traffic areas, such as airports and NBK branches.
Experiential: Exclusive events and premium lounge access to enhance the customer experience..
BRAND SUCCESS METRICS
We began by conducting in-depth research to understand the market dynamics, competitive landscape, and the evolving needs and preferences of Imtiaz Developers’ target audience. This involved stakeholder interviews, customer surveys, and analysis of industry trends to gain comprehensive insights.
BUSINESS OUTCOMES
REBRANDING RESULTS
Campaign Results
Metric and KPIs:
The campaign was measured against several key performance indicators (KPIs).
Traveler Card Sign-Ups:
PAchieved a 25% increase in new card sign-ups.
Social Media Engagement:
Grew by 30%, with positive interactions and shares.
Customer Feedback:
High satisfaction rates and positive testimonials from cardholders.
OUTCOMES
The campaign successfully increased awareness of the NBK and Kuwait Airways partnership, enhanced customer loyalty, and drove significant engagement. Positive feedback from customers and stakeholders underscored the campaign’s success.
