A LEGACY OF
EXCELLENCE
PROJECT ROCKSTARS
Jenson Peter, Sara Ikram
CLIENT
Imtiaz Developments
INDUSTRY
Real Estate Developer
LOCATION
Dubai, UAE
We worked closely with internal and external stakeholders to ensure smooth adoption of the new brand identity. Workshops and training sessions were conducted to familiarize employees and partners with the new brand guidelines.
The rebranding of Imtiaz Developers was a major project aimed at revitalizing the company’s image to reflect its growth and future aspirations. Imtiaz Developers, known for its innovative real estate projects in the UAE, sought to strengthen its brand presence and align its identity with its vision of delivering excellence and luxury. The complexity of the rebranding effort was significant, but the outcome was highly successful, resulting in a refreshed and impactful brand identity.
RESEARCH AND INSIGHTS
We began by conducting in-depth research to understand the market dynamics, competitive landscape, and the evolving needs and preferences of Imtiaz Developers’ target audience. This involved stakeholder interviews, customer surveys, and analysis of industry trends to gain comprehensive insights.
TARGET AUDIENCE
The rebranding targeted a diverse audience, including potential homebuyers, investors, business partners, and the broader real estate market. We focused on high-net-worth individuals and discerning customers looking for luxury, innovation, and quality.
POSITIONING & MESSAGING
We positioned Imtiaz Developers as a leading innovator in the real estate sector, known for its commitment to quality, luxury, and customer satisfaction. The key message emphasized the brand’s dedication to creating exceptional living spaces and investment opportunities: “Building Excellence, Creating Value”.
BRAND CONCEPT
We began by conducting in-depth research to understand the market dynamics, competitive landscape, and the evolving needs and preferences of Imtiaz Developers’ target audience. This involved stakeholder interviews, customer surveys, and analysis of industry trends to gain comprehensive insights.
IMPLEMENTATION FRAMEWORK
BRAND VISUAL IDENTITY ELEMENTS
We developed a comprehensive visual identity for Imtiaz with a set of brand elements
Brand Mark Design:
A sleek, modern logo symbolizing growth, stability, and sophistication.
Color Palette:
An elegant color scheme featuring gold, navy, and white to evoke luxury and trust.
Typography:
Premium, contemporary fonts that ensure readability and exude professionalism.
Imagery: High-quality images showcasing Imtiaz Developers’ premier projects, luxurious interiors, and happy clients.
CHANNELS & MEDIA
Our visual identity was crafted to be timeless yet modern, reflecting the brand’s commitment to excellence. Consistent use of colors, fonts, and imagery was outlined in detailed brand guidelines. The verbal identity adopted a tone of voice that was confident, authoritative, and aspirational.
IMPLEMENTATION
The rebranding was implemented across all touchpoints to ensure a cohesive and unified brand presence.
Digital Assets: Redesigned website, social media profiles, and digital advertising.
Print Materials: Updated brochures, business cards, stationery, and corporate signage.
Physical Spaces: Rebranded sales offices, project sites, and promotional events.
BRAND SUCCESS METRICS
We began by conducting in-depth research to understand the market dynamics, competitive landscape, and the evolving needs and preferences of Imtiaz Developers’ target audience. This involved stakeholder interviews, customer surveys, and analysis of industry trends to gain comprehensive insights.
BUSINESS OUTCOMES
REBRANDING RESULTS
The success of the rebranding was measured through various key performance indicators (KPIs):
Brand Recognition:
Significant increase in brand recognition and positive perception among target audiences.
Engagement:
Higher engagement rates on digital platforms and increased inquiries and leads.
Sales Performance:
Positive impact on sales performance and customer satisfaction.
OUTCOMES
The rebranding successfully rejuvenated Imtiaz Developers’ image, positioning the company as a leader in the real estate market. The refreshed brand identity resonated well with the target audience and strengthened the company’s market position
