YOUR SHARED
CANVAS
PROJECT ROCKSTARS
Jenson Peter
CLIENT
Sharjah Entrepreneurship Festival
INDUSTRY
Events
LOCATION
Sharjah, UAE
The Sharjah Entrepreneurship Festival (SEF) 2022 engaged us to create a digital visual identity and design a user-friendly interface for their online presence. The goal was to enhance the festival’s digital footprint, making it more appealing and engaging for a diverse audience of entrepreneurs, innovators, and business leaders. This project aimed to reflect SEF’s dynamic and innovative spirit, positioning it as a leading entrepreneurship festival in the region.
We collaborated closely with SEF’s internal team to ensure smooth adoption of the new digital visual identity. Workshops and training sessions were conducted to familiarize employees with the new brand guidelines and website functionality.
RESEARCH AND INSIGHTS
We began by conducting in-depth research to understand the market dynamics, competitive landscape, and the evolving needs and preferences of Imtiaz Developers’ target audience. This involved stakeholder interviews, customer surveys, and analysis of industry trends to gain comprehensive insights.
TARGET AUDIENCE
The rebranding targeted a diverse audience, including potential homebuyers, investors, business partners, and the broader real estate market. We focused on high-net-worth individuals and discerning customers looking for luxury, innovation, and quality.
POSITIONING & MESSAGING
We positioned the Sharjah Entrepreneurship Festival as a catalyst for innovation and a hub for entrepreneurial excellence, inspiring individuals and businesses to drive meaningful change. The key message emphasizes the brand’s role in empowering ideas and fostering collaboration: “Igniting Ambition, Empowering Innovation.” This reflects the festival’s dedication to nurturing a vibrant entrepreneurial ecosystem that fuels creativity and growth.
BRAND CONCEPT
The creative concept centered around vibrancy, innovation, and inclusivity. We aimed to convey these values through a modern and dynamic digital visual identity that stands out in the competitive landscape of entrepreneurship events.
IMPLEMENTATION FRAMEWORK
BRAND VISUAL IDENTITY ELEMENTS
We developed a comprehensive visual identity for Imtiaz with a set of brand elements
Color Palette:
A vibrant color scheme featuring bright and energetic hues to evoke excitement and creativity.
Typography:
Clean, contemporary fonts that ensure readability and convey a sense of modernity.
Imagery: High-quality images showcasing the festival’s dynamic environment, engaging sessions, and diverse participants.
CHANNELS & MEDIA
Our visual identity was designed to be dynamic and engaging, reflecting the festival’s commitment to innovation and inclusivity. Consistent use of colors, fonts, and imagery was outlined in detailed brand guidelines. The verbal identity adopted a tone of voice that was inspiring, energetic, and inclusive.
IMPLEMENTATION
The digital visual identity and UI design were implemented across various touchpoints to ensure a cohesive and impactful online presence. This included:
Website Design: Development of a user-friendly and visually appealing website that provides a seamless experience for attendees, speakers, and sponsors.
Mobile Responsiveness: Development of a user-friendly and visually appealing website that provides a seamless experience for attendees, speakers, and sponsors.
Digital Assets: Creation of social media graphics, email templates, and digital marketing materials to reflect the new visual identity.
BRAND SUCCESS METRICS
We started by conducting extensive research to uncover the core values, aspirations, and unique perspectives of the Sharjah Entrepreneurship Festival’s audience. This process included engaging with stakeholders, gathering feedback from participants, and analyzing global entrepreneurship trends. These insights helped us craft a brand strategy that resonates deeply with the festival’s vision and community.
BUSINESS OUTCOMES
REBRANDING RESULTS
The success of the digital visual identity and UI design was measured through various key performance indicators (KPIs):
Website Traffic:
Significant increase in website traffic and user engagement.
Engagement:
Higher engagement rates on digital platforms and increased inquiries and leads.
Sales Performance:
Positive impact on sales performance and customer satisfaction.
OUTCOMES
The new digital visual identity and UI design successfully positioned SEF as a leading entrepreneurship festival in the region. The vibrant and user-friendly website enhanced the overall festival experience, attracting more participants and fostering a sense of community.
